{"id":2954,"date":"2025-09-21T18:40:51","date_gmt":"2025-09-21T16:40:51","guid":{"rendered":"https:\/\/chloebordils.com\/?p=2954"},"modified":"2025-11-20T17:00:54","modified_gmt":"2025-11-20T16:00:54","slug":"ilustradora-y-disenadora-grafica-mi-enfoque-para-comunicar-mejor","status":"publish","type":"post","link":"https:\/\/chloebordils.com\/fr\/ilustradora-y-disenadora-grafica-mi-enfoque-para-comunicar-mejor\/","title":{"rendered":"Illustratrice et designer graphique : mon approche pour mieux communiquer"},"content":{"rendered":"<div class=\"et_d4_element et_pb_section et_pb_section_0  et_pb_css_mix_blend_mode et_section_regular et_block_section\" >\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_d4_element et_pb_row et_pb_row_0  et_pb_css_mix_blend_mode et_block_row\">\n\t\t\t\t<div class=\"et_d4_element et_pb_column_4_4 et_pb_column et_pb_column_0  et_pb_css_mix_blend_mode et-last-child et_block_column\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module et_d4_element et_pb_text et_pb_text_0  et_pb_text_align_left et_pb_bg_layout_light\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_text_inner\"><iframe loading=\"lazy\" title=\"Illustratrice et designer graphique : mon approche pour mieux communiquer\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/_o9NAd5PmgI?feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p data-start=\"473\" data-end=\"643\">Depuis notre plus jeune \u00e2ge, nous dessinions tous. C'\u00e9tait notre fa\u00e7on de r\u00eaver et de cr\u00e9er.<br data-start=\"544\" data-end=\"547\" \/>Aujourd'hui, je continue de le faire, mais avec un objectif clair : aider les marques et les personnes \u00e0 mieux communiquer.<\/p>\n<p data-start=\"645\" data-end=\"880\">Je suis Chlo\u00e9 Bordils, illustratrice et graphiste. Dans cette vid\u00e9o, je partage ma fa\u00e7on de travailler : comment le dessin minimaliste devient un outil efficace pour les logos, les identit\u00e9s visuelles, les livres ou les projets de communication.<\/p>\n<h3 data-start=\"882\" data-end=\"923\">La valeur du dessin dans la communication<\/h3>\n<p data-start=\"924\" data-end=\"1149\">Bien communiquer, c'est dire juste ce qu'il faut et que cela soit compris.<br data-start=\"975\" data-end=\"978\" \/>Le dessin me permet de simplifier, de clarifier et d'apporter de la personnalit\u00e9 sans bruit. C'est un langage visuel qui unit le technique et le cr\u00e9atif, le traditionnel et le contemporain.<\/p>\n<h3 data-start=\"1151\" data-end=\"1178\">Exemples de projets<\/h3>\n<p data-start=\"1179\" data-end=\"1242\">Dans la vid\u00e9o, vous trouverez des cas r\u00e9els sur lesquels j'ai travaill\u00e9 :<\/p>\n<ul data-start=\"1243\" data-end=\"1563\">\n<li data-start=\"1243\" data-end=\"1319\">\n<p data-start=\"1245\" data-end=\"1319\"><strong data-start=\"1245\" data-end=\"1268\">Miel de L'Alcalat\u00e9n<\/strong>: un logo clair et ancr\u00e9 dans son territoire.<\/p>\n<\/li>\n<li data-start=\"1320\" data-end=\"1390\">\n<p data-start=\"1322\" data-end=\"1390\"><strong data-start=\"1322\" data-end=\"1344\">Virginie Mottoulle<\/strong>un univers visuel sensible et professionnel.<\/p>\n<\/li>\n<li data-start=\"1391\" data-end=\"1447\">\n<p data-start=\"1393\" data-end=\"1447\"><strong data-start=\"1393\" data-end=\"1408\">Jordi Nebot<\/strong>: un sceau graphique personnel et sobre.<\/p>\n<\/li>\n<li data-start=\"1448\" data-end=\"1563\">\n<p data-start=\"1450\" data-end=\"1563\"><strong data-start=\"1450\" data-end=\"1469\">Aur\u00e9lien Daudet<\/strong>illustrations claires qui accompagnent des concepts complexes dans un livre sur la communication efficace.<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"1565\" data-end=\"1694\">Chaque projet a un contexte diff\u00e9rent, mais tous partagent le m\u00eame objectif : cr\u00e9er des images honn\u00eates, reconnaissables et efficaces.<\/p>\n<h3 data-start=\"1696\" data-end=\"1750\">Mon approche en tant qu'illustratrice et designer graphique<\/h3>\n<p data-start=\"1751\" data-end=\"2097\">Mon travail na\u00eet d'un double h\u00e9ritage : l'illustration et le design.<br data-start=\"1817\" data-end=\"1820\" \/>De ma famille, j'ai appris que la cr\u00e9ativit\u00e9 doit toujours avoir un but. Dans mes \u00e9tudes d'arts appliqu\u00e9s, j'ai confirm\u00e9 que l'esth\u00e9tique na\u00eet de ce qui est bien pens\u00e9 et bien fait.<br data-start=\"1990\" data-end=\"1993\" \/>Cette recherche d'\u00e9quilibre entre le visuel et le fonctionnel est ce qui guide chaque projet que je d\u00e9veloppe.<\/p>\n<p data-start=\"2127\" data-end=\"2270\">Dans cette vid\u00e9o de pr\u00e9sentation, vous trouverez mon parcours et ma fa\u00e7on de travailler.<br data-start=\"2205\" data-end=\"2208\" \/>Tout commence par un dessin. Tout se dessine. Tout s'illustre.<\/p>\n<p>Si vous recherchez une communication visuelle claire et efficace, et que vous souhaitez travailler avec quelqu'un qui combine illustration minimaliste et design graphique, <a href=\"mailto:chloe@chloebordils.com\">Contactez-moi<\/a>.<br data-start=\"2499\" data-end=\"2502\" \/>Je suis aussi sur Instagram comme <a class=\"decorated-link\" href=\"https:\/\/instagram.com\/chloe_bordils\" target=\"_new\" rel=\"noopener\" data-start=\"2526\" data-end=\"2579\">@chloe_bordils<\/a><br \/>\net en <a href=\"https:\/\/www.linkedin.com\/in\/chloe-bordils-883691312\/\" target=\"_blank\" rel=\"noopener\">LinkedIn<\/a><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Je suis Chlo\u00e9 Bordils, illustratrice et graphiste. Dans cette vid\u00e9o, mon approche minimaliste pour communiquer avec plus de clart\u00e9 et d'efficacit\u00e9.<\/p>","protected":false},"author":2,"featured_media":2957,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"<p>[embed]https:\/\/youtu.be\/_o9NAd5PmgI[\/embed]<\/p><p data-start=\"473\" data-end=\"643\">De peque\u00f1os, todos dibuj\u00e1bamos. Era nuestra manera de imaginar y crear.<br data-start=\"544\" data-end=\"547\" \/>Hoy sigo haci\u00e9ndolo, pero con un objetivo claro: ayudar a marcas y personas a comunicar mejor.<\/p><p data-start=\"645\" data-end=\"880\">Soy Chloe Bordils, ilustradora y dise\u00f1adora gr\u00e1fica. En este v\u00eddeo comparto mi forma de trabajar: c\u00f3mo el dibujo minimalista se convierte en una herramienta eficaz para logos, identidades visuales, libros o proyectos de comunicaci\u00f3n.<\/p><h3 data-start=\"882\" data-end=\"923\">El valor del dibujo en comunicaci\u00f3n<\/h3><p data-start=\"924\" data-end=\"1149\">Comunicar bien es decir lo justo y que se entienda.<br data-start=\"975\" data-end=\"978\" \/>El dibujo me permite simplificar, dar claridad y aportar personalidad sin ruido. Es un idioma visual que une lo t\u00e9cnico y lo creativo, lo tradicional y lo contempor\u00e1neo.<\/p><h3 data-start=\"1151\" data-end=\"1178\">Ejemplos de proyectos<\/h3><p data-start=\"1179\" data-end=\"1242\">En el v\u00eddeo encontrar\u00e1s casos reales en los que he trabajado:<\/p><ul data-start=\"1243\" data-end=\"1563\"><li data-start=\"1243\" data-end=\"1319\"><p data-start=\"1245\" data-end=\"1319\"><strong data-start=\"1245\" data-end=\"1268\">Miel de L\u2019Alcalat\u00e9n<\/strong>: un logotipo claro y enraizado en su territorio.<\/p><\/li><li data-start=\"1320\" data-end=\"1390\"><p data-start=\"1322\" data-end=\"1390\"><strong data-start=\"1322\" data-end=\"1344\">Virginie Mottoulle<\/strong>: un universo visual sensible y profesional.<\/p><\/li><li data-start=\"1391\" data-end=\"1447\"><p data-start=\"1393\" data-end=\"1447\"><strong data-start=\"1393\" data-end=\"1408\">Jordi Nebot<\/strong>: un sello gr\u00e1fico personal y sobrio.<\/p><\/li><li data-start=\"1448\" data-end=\"1563\"><p data-start=\"1450\" data-end=\"1563\"><strong data-start=\"1450\" data-end=\"1469\">Aur\u00e9lien Daudet<\/strong>: ilustraciones claras que acompa\u00f1an conceptos complejos en un libro de comunicaci\u00f3n eficaz.<\/p><\/li><\/ul><p data-start=\"1565\" data-end=\"1694\">Cada proyecto tiene un contexto distinto, pero todos comparten la misma meta: crear im\u00e1genes honestas, reconocibles y eficaces.<\/p><h3 data-start=\"1696\" data-end=\"1750\">Mi enfoque como ilustradora y dise\u00f1adora gr\u00e1fica<\/h3><p data-start=\"1751\" data-end=\"2097\">Mi trabajo nace de una doble herencia: la ilustraci\u00f3n y el dise\u00f1o.<br data-start=\"1817\" data-end=\"1820\" \/>De mi familia aprend\u00ed que lo creativo siempre debe tener un objetivo. En mis estudios de artes aplicadas confirm\u00e9 que la est\u00e9tica nace de lo bien pensado y lo bien hecho.<br data-start=\"1990\" data-end=\"1993\" \/>Esa b\u00fasqueda de equilibrio entre lo visual y lo funcional es lo que gu\u00eda cada proyecto que desarrollo.<\/p><p data-start=\"2127\" data-end=\"2270\">En este v\u00eddeo de presentaci\u00f3n encontrar\u00e1s mi recorrido y mi forma de trabajar.<br data-start=\"2205\" data-end=\"2208\" \/>Todo empieza con un dibujo. Todo se dibuja. Todo se ilustra.<\/p><p>Si buscas una comunicaci\u00f3n visual clara y eficaz, y quieres trabajar con alguien que combina ilustraci\u00f3n minimalista y dise\u00f1o gr\u00e1fico, <a href=\"mailto:chloe@chloebordils.com\">cont\u00e1ctame<\/a>.<br data-start=\"2499\" data-end=\"2502\" \/>Tambi\u00e9n estoy en Instagram como <a class=\"decorated-link\" href=\"https:\/\/instagram.com\/chloe_bordils\" target=\"_new\" rel=\"noopener\" data-start=\"2526\" data-end=\"2579\">@chloe_bordils<\/a><br \/>y en <a href=\"https:\/\/www.linkedin.com\/in\/chloe-bordils-883691312\/\" target=\"_blank\" rel=\"noopener\">linkedin<\/a><\/p>","_et_gb_content_width":"","footnotes":""},"categories":[188,63],"tags":[262,270,260,266,265,268,259,267,263,80,269,264,261],"class_list":["post-2954","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-diseno-grafico","category-ilustracion","tag-branding-con-ilustracion","tag-comunicacion-clara-y-honesta","tag-comunicacion-visual-eficaz","tag-creatividad-aplicada","tag-dibujo-en-blanco-y-negro","tag-diseno-grafico-para-marcas","tag-diseno-grafico-simple","tag-estetica-funcional","tag-identidad-visual-minimalista","tag-ilustracion-minimalista","tag-ilustracion-para-libros-y-proyectos","tag-ilustradora-y-disenadora-grafica","tag-logotipos-claros"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mi enfoque para comunicar mejor<\/title>\n<meta name=\"description\" content=\"Soy Chloe Bordils, ilustradora y dise\u00f1adora gr\u00e1fica. 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